Welcome to Kente Cove Ltd. Your privacy is important to us, and we are committed to protecting your personal data while providing a secure and seamless shopping experience on our platform. This Privacy Policy explains how we collect, use, process, store, and protect your information when you visit our website, create an account, place an order, or interact with our services.

Kente Cove Ltd operates as a kids fashion and apparel eCommerce platform in Nigeria, serving parents, guardians, and families looking for stylish, comfortable, and quality clothing for children. We comply with the Nigeria Data Protection Act (NDPA), Nigeria Data Protection Regulation (NDPR), and relevant international privacy standards including GDPR where applicable.

By accessing or using our website, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.

1. Business Information

Legal Name: Kente Cove Ltd
Business Type: Kids Fashion & Apparel E-commerce
Location: Nigeria
Website: kentecove.com 

2. Scope of This Policy

This Privacy Policy applies to all visitors, users, customers, account holders, and anyone who interacts with Kente Cove Ltd through our website or related services.

It covers personal data collected through:

  • Website visits
  • Account registrations
  • Product purchases and transactions
  • Newsletter subscriptions
  • Customer support interactions
  • Marketing communications
  • Wishlist and shopping cart activities
  • AI-assisted support or shopping tools

This policy applies whether you are browsing as a guest or using a registered customer account.

3. Information We Collect

We collect both personal and non-personal information to provide better services, improve customer experience, and ensure smooth operations.

a. Personal Information

We may collect the following personal details:

  • Full name
  • Email address
  • Phone number
  • Billing address
  • Shipping address
  • Account login credentials
  • Order history and purchase details

This information helps us process orders, deliver products, and communicate with you effectively.

b. Child-Related Information

As a kids fashion store, we may collect limited child-related information such as:

  • Child’s age range
  • Clothing size
  • Style preferences
  • Product preferences
  • Shopping interests

This information is collected only through parents or legal guardians and never directly from children.

We do not knowingly collect personal information from children under 18 without parental involvement.

c. Payment Information

Payment details are processed securely through trusted third-party payment gateways.

We do not store full debit card details, credit card numbers, CVV information, or sensitive banking details on our servers.

d. Technical Data

When you use our website, we may automatically collect:

  • IP address
  • Browser type and version
  • Device information
  • Operating system
  • Time zone settings
  • Approximate location data
  • Referral source
  • Website usage logs

This helps improve security and optimize website performance.

e. Behavioral Data

We may also collect behavioral information such as:

  • Browsing activity
  • Products viewed
  • Shopping cart actions
  • Wishlist activity
  • Purchase history
  • Search behavior
  • Click patterns
  • Product preferences

This helps us improve personalization and product recommendations.

f. User-Generated Content

We may collect information submitted by users including:

  • Product reviews
  • Customer service messages
  • Contact form submissions
  • Email inquiries
  • AI-assisted support queries
  • Feedback and suggestions

4. How We Collect Information

We collect data through several methods depending on how you use our services.

Account Registration

When you create an account, we collect personal information required for profile setup and order management.

Order Placement

When you place an order, we collect billing, delivery, and payment-related information needed for order fulfillment.

Newsletter Subscription

When you subscribe to our newsletter, we collect your email address and communication preferences.

Cookies and Tracking Technologies

Cookies and analytics tools help us understand user behavior, improve performance, and personalize shopping experiences.

Customer Support Interactions

When you contact us through email, live chat, phone, or social media, we may collect communication details to assist you better.

AI-Based Assistance

If you interact with AI-powered shopping assistants, recommendation tools, or automated support systems, certain search inputs, shopping preferences, and text queries may be temporarily stored to improve service quality.

5. How We Use Your Data

We process your data for legitimate business and service-related purposes.

Order Processing and Delivery

To confirm purchases, process payments, arrange shipping, and provide delivery updates.

Account Management

To create, maintain, and secure your customer account.

Customer Support

To respond to inquiries, complaints, refunds, exchanges, and service requests.

Personalization

To recommend suitable products, sizes, styles, and seasonal collections based on browsing and purchase history.

Marketing and Promotions

To send newsletters, special offers, promotions, discounts, and product launches via email or SMS with your consent.

Fraud Prevention and Security

To detect suspicious activity, prevent fraud, and protect user accounts.

Legal Compliance

To meet tax, accounting, regulatory, and legal obligations.

Analytics and Business Improvement

To improve website functionality, customer experience, and internal business operations.

6. Legal Basis for Processing (GDPR-Aligned)

Even though Kente Cove Ltd operates in Nigeria, we recognize international privacy rights and rely on lawful processing bases.

Consent

For marketing emails, SMS communications, newsletter subscriptions, and cookies.

Contractual Necessity

To fulfill purchases, manage deliveries, and provide customer services.

Legitimate Interests

For fraud prevention, analytics, website improvements, and customer experience optimization.

Legal Obligations

To comply with tax laws, accounting requirements, regulatory duties, and dispute resolution

7. Child Data Protection and Parental Consent

Protecting children’s privacy is a priority for Kente Cove Ltd.

Our website is intended for parents, guardians, and adults purchasing for children. We do not intentionally collect personal data directly from children under 18.

Any child-related information collected is provided only by parents or legal guardians for shopping purposes.

Parents and guardians have the right to:

  • Request access to child-related data
  • Correct inaccurate child-related information
  • Request deletion of child-related records
  • Withdraw consent for future processing

If we discover that personal data has been collected directly from a child without proper parental consent, we will delete such information immediately.

8. Cookies and Tracking Technologies

We use cookies and similar technologies to improve your browsing experience.

Essential Cookies

These cookies are necessary for:

  • Secure login
  • Shopping cart functionality
  • Checkout processes
  • Website navigation

These cannot be disabled.

Performance Cookies

These help us:

  • Analyze website traffic
  • Improve loading speed
  • Understand customer behavior
  • Enhance website functionality
Marketing Cookies

These support:

  • Personalized product recommendations
  • Promotional campaigns
  • Retargeting advertisements
  • Social media marketing

Users can accept, reject, or manage cookie preferences through our cookie consent banner.

Please refer to our Cookie Policy for more details.

9. Data Sharing and Third Parties

We may share limited data with trusted third-party providers such as:

  • Payment gateways
  • Shipping and logistics partners
  • Website hosting providers
  • Email and SMS marketing platforms
  • Analytics providers
  • Fraud prevention systems
  • Customer support platforms

All third parties are required to maintain confidentiality and comply with data protection standards.

We do not sell your personal data.

10. Data Retention

We retain data only as long as necessary.

Order Data

Retained for legal, accounting, tax, and dispute resolution purposes.

Marketing Data

Retained until you unsubscribe or withdraw consent.

Customer Support Records

Retained for quality assurance and service resolution.

AI Inputs and Usage Data

Temporarily stored for service optimization and securely deleted when no longer required.

After retention periods expire, data is securely deleted, anonymized, or archived according to applicable laws.

11. Your Rights

Under applicable privacy laws, you have the right to:

  • Access your personal data
  • Correct inaccurate information
  • Request deletion of your data
  • Withdraw consent
  • Opt out of marketing communications
  • Restrict certain processing activities
  • Request data portability
  • Object to specific data processing

To exercise your rights, please contact us using the details below.

12. International Data Transfers

Some of our service providers may process data outside Nigeria.

Where international data transfers occur, we ensure:

  • Adequate security safeguards
  • NDPR compliance
  • GDPR-aligned protections where applicable
  • Secure contractual arrangements with providers

Your privacy rights remain protected regardless of location.

13. Third-Party Links

Our website may contain links to third-party websites, payment services, or social media platforms.

We are not responsible for the privacy practices or content of external websites.

Users are encouraged to review the privacy policies of third-party platforms before sharing personal information.

14. Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect:

  • Legal changes
  • Service improvements
  • Technology updates
  • Operational changes

Updates will be posted on this page and, where necessary, communicated through email or website notifications.

We encourage users to review this page regularly.

15. Fashion and Ecommerce-Specific Data Use

We may use customer data to improve fashion-related shopping experiences such as:

  • Size recommendations
  • Purchase history-based suggestions
  • Seasonal outfit recommendations
  • Product reminders from wishlist and cart activity
  • Age-appropriate clothing suggestions for children

We use this data responsibly and never misuse personal preferences for unauthorized profiling.

16. Special Compliance (Nigeria + Global)

Kente Cove Ltd aligns with:

  • Nigeria Data Protection Regulation (NDPR)
  • Nigeria Data Protection Act (NDPA)
  • General Data Protection Regulation (GDPR)
  • International eCommerce privacy standards

Where users are located in the European Economic Area (EEA), additional GDPR rights may apply.

17. Contact Us

For privacy-related concerns, data requests, complaints, or questions regarding this Privacy Policy, please contact us:

Contact Details:

  • Address:  Kente Cove Ltd, Lagos, Nigeria

We are committed to responding promptly and transparently to all privacy inquiries.